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Fashion runs in the blood of Nicola and Daniela Nicolini, the sibling founders of She’s So – as children they aided their mother in the day-to-day running of a textiles factory producing high-quality knitwear. The brand now has an international following, showing at exhibitions in Milan, Paris, New York, Düsseldorf and Moscow and exporting to 39 countries worldwide. True to their roots, however, every piece by She’s So is produced in their native Italy. She’s So is truly a down-to-earth brand with a great sense of heritage: its dresses, cardigans, tops and trousers are a chic choice Italian women make every day.

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