Items (0)
Phone +44 (0) 20 7727 3300

Privacy Policy is a trading name of DY Fashion London Limited, working in partnership with FG Fashion Milano Srl. We respect the privacy rights of our online visitors and recognise the importance of protecting the information collected about you. We have adopted this Privacy Policy that guides how we collect, store, and use the information that you provide us with. As part of our commitment to your privacy rights and security, our website has been certified by SSL.

If you are under 16, we require that you inform a parent or guardian about our Privacy Policy and Terms and Conditions as well as require their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with By visiting, you are accepting and consenting to the practices described in this Privacy Policy and in our Terms and Conditions.

This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link and is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting your details. collects personal information in several ways when you place an order or register for services offered by our web site. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping address so that we can process and fulfil your order.

MY FAVOURITE THING may use your personal information for processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. 

We do not save your card details. Your card details will only be used by SKRILL, PAYPAL and AMAZON to process your order. However, we may obtain information as a result of authentication or identity checks. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information.

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences as detailed below. We will not sell your details to third party marketing companies.

We do collate information about site traffic, sales, wish lists, and other commercial information which we may pass on to third parties but this information does not include any information, which can identify you personally.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.

From time to time may employ third party business partners to collect personal information on our behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by to comply fully with our Privacy Policy. 

When you register, you will be given the option to opt-out of subscribing to our regular update service, which will distribute:

·       Email alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about MY FAVOURITE THING, our subsidiaries or selected business partners.

·       Direct mail alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. Such alerts may include marketing information about MY FAVOURITE THING, our subsidiaries or selected business partners.

We do not sell or otherwise pass your details to third parties for marketing purposes: all the marketing communications you subscribe to will only be distributed by

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed. Please simply follow the indications on the website. Alternatively you can change your email preferences or opt out of all emails by logging into Your Account. To opt out of direct mail service or updates, please contact our customer care representative on +44 (0)207 727 3300 or by email at

If for any reason you are concerned that the personal information held by is not correct, please visit the website and log into the site using the Your Account menu on the home page: your personal information will be made available for review and change. Only you or, upon your request, the Customer Care department, may access your personal data from the website using your password and User ID. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks. If you prefer, you may contact us by email at and we will amend your personal details.

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. Unfortunately, the transmission of information via the Internet is not completely secure. We will do our best to protect your personal data, but cannot guarantee the security of data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption, which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners to whom we transfer any data will provide sufficient protection of that personal information.

A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your computer will store an identifying cookie, which will save you time whenever you re-visit our web site, by remembering your email address and location for you. This makes your browsing experience more pleasant and personal. Also cookies help us to analyse how our customers use the web site to help us improve your shopping experience. By using this web site you agree that we can place cookies on your computer or mobile device and access them when you visit our web site. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. 

If you require further information about our Privacy Policy, please send us an email via If you wish to talk to our customer care representative please call us on +44 (0)20 7727 3300.